MICHI realizes that women have unique strengths and superpowers worth celebrating and design collections that enhance performance and ignite self-expression. Michelle Watson created MICHI in 2010, pioneering the fashion-forward athletic wear aesthetic. MICHI’s signature mesh inserts, strappy sports bras and sophisticated cutouts transformed the activewear landscape. MICHI’s Canadian-made styles are created with Bluesign® and OEKO-TEX® certified textiles and are constructed to last.
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