Acqua di Parma was created 1916 by Count Carlo Magnani from Parma as his personal Colonia. Over the years the scent grew into a brand, sold through mostly Italian tailors as the finishing touch for sophisticated gentlemen. To this very day, all Acqua di Parma products are based on exquisite ingredients and are crafted using only the highest quality materials. We believe ease is essential to elegance, especially Italian elegance. We love things made slowly and by hand, so they develop a soul.
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