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What inspired you to launch your own brand?

I was previously a fashion stylist at Harper’s Bazaar in Australia and the UK, so I spent lots of time working in the accessories market. I realized that there was something hugely lacking that I was desperate for. Everything was over-designed or just not my aesthetic. For NEOUS, our criteria was for it to be versatile, wearable, durable and unique in design—everything we do has a twist or unexpected element that sets us apart.

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How do you want women to feel when they wear your designs?

I’ve always said that I want the person to wear the product, and not for the product to wear them. I think confidence comes from feeling good in what you’re wearing, and feeling like you’re yourself. I want our designs to fit seamlessly with your persona.

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