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A South of France summer

With all the Cannes glamour filling our social feeds, who isn’t dreaming of a summer in the south of France? Whether you’ve booked a vacation in Provence or are inspired by the red carpet elegance and timelessly chic French aesthetic to upgrade your summer wardrobe, these are a few ways to emulate the look.

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A South of France summer

With all the Cannes glamour filling our social feeds, who isn’t dreaming of a summer in the south of France? Whether you’ve booked a vacation in Provence or are inspired by the red carpet elegance and timelessly chic French aesthetic to upgrade your summer wardrobe, these are a few ways to emulate the look.

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A South of France summer

With all the Cannes glamour filling our social feeds, who isn’t dreaming of a summer in the south of France? Whether you’ve booked a vacation in Provence or are inspired by the red carpet elegance and timelessly chic French aesthetic to upgrade your summer wardrobe, these are a few ways to emulate the look.

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Versatile eveningwear

Breeze through summer evenings with deeply romantic dresses crafted from ethereal fabrics like chiffons and silks. These understated, minimalist styles exude a sophisticated elegance, and can be styled to suit any mood or occasion with simple accessory swaps.

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Pared back daywear

For strolls through Provençal towns, visits to the farmer’s market or late lunches with friends, French women adopt the “less is more” approach. Think effortless, breezy dresses, tailored linen sets and voluminous midi skirts styled with flat sandals, a tote bag and chic sunglasses. 

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Classic swimwear

Whether the plan is lounging on a Cannes yacht or booking into a beach club on the Cote d'Azur, invest in swimwear that exudes timeless French sophistication. Classic silhouettes, simple colors—black, white or nautical blue—and matching accessories are the ultimate way to fit in with the South of France crowd.

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