ENJOY 20% OFF YOUR FIRST APP PURCHASE WITH APP20 (exclusions apply)
cross
20% OFF YOUR FIRST APP ORDER*
Desktop

How to achieve London style

Londoners aren’t afraid to take fashion risks. Their style is a melting pot of creative experimentation and timeless sophistication. Whether you’re looking to emulate the locals’ effortless elegance or rebellious spirit, here’s how to achieve a London look.

Shop the edit

How to achieve London style

Londoners aren’t afraid to take fashion risks. Their style is a melting pot of creative experimentation and timeless sophistication. Whether you’re looking to emulate the locals’ effortless elegance or rebellious spirit, here’s how to achieve a London look.

Shop the edit

How to achieve London style

Londoners aren’t afraid to take fashion risks. Their style is a melting pot of creative experimentation and timeless sophistication. Whether you’re looking to emulate the locals’ effortless elegance or rebellious spirit, here’s how to achieve a London look.

Shop the edit

Relaxed tailoring

Relaxed tailoring

Londoners know that tailoring isn’t just for the office. Take a page out of their fashion book and style tailored pants with sneakers, or button-up shirts in electric hues with jeans and boots. 

Shop the edit

Jolt of color

Jolt of color

On the other end of the spectrum, Londoners aren’t afraid of a splash of color, particularly for event dressing. Local designer Roksanda is a go-to for artistic, statement-making pieces, while Rabanne’s Seventies styles and Hayley Menzies’ vintage-inspired looks are perfect for a night out. 

Shop the edit

Playful touches

Playful touches

London Fashion Week always stands out for not taking itself too seriously, and local designers aren’t afraid to have a little fun with accessories. Embrace the whimsy with Simone Rocha’s pearl-and-bow earrings, Completedworks sculptural jewelry or Rabanne’s disco-inspired bag. 

Shop the edit