How to achieve London style

Londoners aren’t afraid to take fashion risks. Their style is a melting pot of creative experimentation and timeless sophistication. Whether you’re looking to emulate the locals’ effortless elegance or rebellious spirit, here’s how to achieve a London look.

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Londoners aren’t afraid to take fashion risks. Their style is a melting pot of creative experimentation and timeless sophistication. Whether you’re looking to emulate the locals’ effortless elegance or rebellious spirit, here’s how to achieve a London look.

Shop the edit

How to achieve London style

Londoners aren’t afraid to take fashion risks. Their style is a melting pot of creative experimentation and timeless sophistication. Whether you’re looking to emulate the locals’ effortless elegance or rebellious spirit, here’s how to achieve a London look.

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Relaxed tailoring

Londoners know that tailoring isn’t just for the office. Take a page out of their fashion book and style tailored pants with sneakers, or button-up shirts in electric hues with jeans and boots.

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Neutral tones

For the more understated Londoner, neutral tones are key to pulling off that effortless cool the city is known for. Try layering different tones—ecru and richer browns; creams with sandy hues—or contrasting with black.

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Neutral tones

For the more understated Londoner, neutral tones are key to pulling off that effortless cool the city is known for. Try layering different tones—ecru and richer browns; creams with sandy hues—or contrasting with black.

Shop the edit

Focus on:

Neutral tones

For the more understated Londoner, neutral tones are key to pulling off that effortless cool the city is known for. Try layering different tones—ecru and richer browns; creams with sandy hues—or contrasting with black.

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Jolt of color

On the other end of the spectrum, Londoners aren’t afraid of a splash of color, particularly for event dressing. Local designer Roksanda is a go-to for artistic, statement-making pieces, while Rabanne’s Seventies styles and Hayley Menzies’ vintage-inspired looks are perfect for a night out.

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The classic trench

It’s an iconic British staple, and for good reason. Practical and chic, a trench coat is a reliable outerwear piece that will always be in style.

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The classic trench

It’s an iconic British staple, and for good reason. Practical and chic, a trench coat is a reliable outerwear piece that will always be in style.

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The classic trench

It’s an iconic British staple, and for good reason. Practical and chic, a trench coat is a reliable outerwear piece that will always be in style.

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Playful touches

London Fashion Week always stands out for not taking itself too seriously, and local designers aren’t afraid to have a little fun with accessories. Embrace the whimsy with Simone Rocha’s pearl-and-bow earrings, Completedworks sculptural jewelry or Rabanne’s disco-inspired bag.

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Timeless accessories

To achieve that particular brand of easy elegance, Londoners understand the value of investing in accessories that transcend seasonal trends. From impeccably made leather bags to sophisticated watches, these accessories will elevate outfits for years to come.

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Focus on:

Timeless accessories

To achieve that particular brand of easy elegance, Londoners understand the value of investing in accessories that transcend seasonal trends. From impeccably made leather bags to sophisticated watches, these accessories will elevate outfits for years to come.

Shop the edit

Focus on:

Timeless accessories

To achieve that particular brand of easy elegance, Londoners understand the value of investing in accessories that transcend seasonal trends. From impeccably made leather bags to sophisticated watches, these accessories will elevate outfits for years to come.

Shop the edit

1/2

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