In conversation with Cult Gaia
From the iconic Ark bag to modern takes on crochet, Cult Gaia’s statement pieces have made the brand a go-to for highly covetable summer wear. We sat down with founder and CEO Jasmin Larian Hekmat about blending natural beauty with contemporary style, finding her brand’s aesthetic DNA and the new season pieces she’s packing for vacation.
In conversation with Cult Gaia
From the iconic Ark bag to modern takes on crochet, Cult Gaia’s statement pieces have made the brand a go-to for highly covetable summer wear. We sat down with founder and CEO Jasmin Larian Hekmat about blending natural beauty with contemporary style, finding her brand’s aesthetic DNA and the new season pieces she’s packing for vacation.
In conversation with Cult Gaia
From the iconic Ark bag to modern takes on crochet, Cult Gaia’s statement pieces have made the brand a go-to for highly covetable summer wear. We sat down with founder and CEO Jasmin Larian Hekmat about blending natural beauty with contemporary style, finding her brand’s aesthetic DNA and the new season pieces she’s packing for vacation.
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Where does your creativity come from?
Mother nature, women and feminity is everything to me and inspires me daily. Gaia is a Goddess of mother earth and daughter of chaos, which I think is such a creative force, and is perfectly imperfect. I get a lot of creativity when I am traveling and truly inspired by nature and all the beautiful aspects it brings to life.
What is the Cult Gaia aesthetic?
The Cult Gaia aesthetic was really born out of the flower crown, which made women feel like a goddess. It made them feel like they stood out and became a magnet for conversation. That feeling is so true to everything we still create today. I hope everything we design evokes a sense of effortless elegance but still makes people say, “Wow, what is that?”
What is the Cult Gaia aesthetic?
The Cult Gaia aesthetic was really born out of the flower crown, which made women feel like a goddess. It made them feel like they stood out and became a magnet for conversation. That feeling is so true to everything we still create today. I hope everything we design evokes a sense of effortless elegance but still makes people say, “Wow, what is that?”
What is the Cult Gaia aesthetic?
The Cult Gaia aesthetic was really born out of the flower crown, which made women feel like a goddess. It made them feel like they stood out and became a magnet for conversation. That feeling is so true to everything we still create today. I hope everything we design evokes a sense of effortless elegance but still makes people say, “Wow, what is that?”
How has the brand evolved over the years?
I've been building this brand for over 10 years, and I've built it one iconic piece at a time. The turning points for me were when a few of our pieces went viral like the Ark bag, the Willow dress and much more. Every season I look to elevate our pieces and provide something entirely unique so that every time you find us, it’s a gift—and hopefully it’s never boring.
What inspired the new season collection?
The new season collection draws inspiration from nature's serene beauty, featuring earthy tones of blues, creams, and greens. It's grounded in organic essence, with irises having a strong presence in various forms throughout the collection.
What inspired the new season collection?
The new season collection draws inspiration from nature's serene beauty, featuring earthy tones of blues, creams, and greens. It's grounded in organic essence, with irises having a strong presence in various forms throughout the collection.
What inspired the new season collection?
The new season collection draws inspiration from nature's serene beauty, featuring earthy tones of blues, creams, and greens. It's grounded in organic essence, with irises having a strong presence in various forms throughout the collection.
What Cult Gaia styles are you taking on vacation this summer?
I’m a Leo, so I am very much in my element in the summer. I have a few trips planned throughout the summer. I'm most looking forward to spending time in the South of France. Some summer staples I'll be packing include the Kailani dress, our Brynn Clutch, Amalia sandals, and a pair of the JAZZ sunglasses from our Thierry Lasry collab.
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