Rewards |
cross
Search
Desktop

Behind the scenes with By Malene Birger

With Copenhagen Fashion Week underway, our eyes are on the ever-influential Scandi brand, By Malene Birger. Guided by Maja and Ellen Dixdotter, the label has become synonymous with meticulously crafted pieces that combine effortless minimalism with unexpected twists. We caught up with Maja to talk about her approach, the essence of the Scandi look and 2024’s must-have piece.

Shop By Malene Birger

Behind the scenes with By Malene Birger

With Copenhagen Fashion Week underway, our eyes are on the ever-influential Scandi brand, By Malene Birger. Guided by Maja and Ellen Dixdotter, the label has become synonymous with meticulously crafted pieces that combine effortless minimalism with unexpected twists. We caught up with Maja to talk about her approach, the essence of the Scandi look and 2024’s must-have piece.

Behind the scenes with By Malene Birger

With Copenhagen Fashion Week underway, our eyes are on the ever-influential Scandi brand, By Malene Birger. Guided by Maja and Ellen Dixdotter, the label has become synonymous with meticulously crafted pieces that combine effortless minimalism with unexpected twists. We caught up with Maja to talk about her approach, the essence of the Scandi look and 2024’s must-have piece.

Where does your eye for fashion come from?

To me, it’s not so much about fashion, but more about creating something beautiful. When I was little, whether I wanted a skirt or a lamp, I created it myself. I guess I got that from my mother—she is very inspiring in many ways, but above all she has taught me that with imagination, creativity and grit you can do almost anything.

Shop By Malene Birger

1/2
Arrow Button
By Malene Birger
Trullem Double Faced Wool-Felt Coat
$1,300

By Malene Birger
Lovella Wool Maxi Dress
$680

By Malene Birger
Beatrisse Leather Biker Jacket
$1,700

By Malene Birger
Carlien Wool Trousers
$750

By Malene Birger
Cirane Wool Cardigan
$430

Arrow Button

How do you encapsulate and push the boundaries of Scandi style?

Scandinavian style is somewhat equivalent to clean lines and neutral color palettes, and By Malene Birger encapsulates that to some extent. However, I would say that in our designs and as a brand we are less conservative and strict in how we approach dressing. I hope we are seen as warm, feminine and with a touch of escapism sprinkled here and there.

Shop By Malene Birger

1/2
Arrow Button
By Malene Birger
Carlyn Wool Longline Cardigan
$900

By Malene Birger
Amilea Sweater
$780

By Malene Birger
Marchei Ribbed Pants
$330

By Malene Birger
Simone Asymmetric Top
$330

By Malene Birger
Sandras Shearling Coat
$4,000

Arrow Button
1/2
Arrow Button
By Malene Birger
Adrienna Blazer
$830

By Malene Birger
Isoldas Flare Maxi Skirt
$480

By Malene Birger
Gianina Maxi Wrap Dress
$580

By Malene Birger
Odelleys Shiny V-Neck Top
$350

By Malene Birger
Lucee Shiny Wide-Leg Pants
$350

Arrow Button

How have you approached designing the latest collection?

My goal is always to capture a feeling of freshness, but for SS24 I was thinking specifically about vacations in the Mediterranean. A woman crossing a piazza, sitting on the terrace of an old stone villa overlooking the ocean... I was thinking about the importance of relaxation, the feel of soft, natural fabrics against your skin, and easy kaftans and co-ordinating items offset with more dressed-up pieces you might wear out to dinner.

Shop By Malene Birger

Feedback