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Your impact
Choose a cause partner
20% of the purchase price for your order will be donated to the charity you choose below.
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas. Virtue® Curl Shampoo is a rich, non-drying formula...
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas. Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Gently cleanses while removing excess oils and build-up to maintain the natural curl pattern
Protects against humidity, heat, and environmental damage
Mends and preps hair for manageable, frizz-free styles
Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner.
Formulated without: Sulfates, parabens, phthalates, synthetic colors and dyes. Gluten free. Cruelty free. Vegan.
Made in US
Standard shipping
Free
Express shipping
$15
International shipping
$30
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