Why We Love It
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas. Detangle, hydrate, and protect hair from heat, humidity, and environmental damage with nourishing sulfate-free Curl Shampoo and Conditioner and Leave-In Curl Butter, a deeply restorative yet weightless cream for a variety of curl patterns. Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is the only premium curl line free of the Big Six chemicals––parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
How To Use
Shampoo: Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner.
Conditioner: Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 2–3 minutes. Rinse thoroughly.
Leave-In Butter: Work a generous amount of product into wet or damp hair from root to ends. do not rinse. Reapply as needed.
Formulated without: Sulfates, parabens, phthalates, synthetic colors and dyes. Gluten free. Cruelty free. Vegan.
Made in US
Still have questions? Email us at firstname.lastname@example.org