Why We Love It
Get defined, touchable curls with this hydrating, silicone-free formula that protects against frizz and environmental pollutants. Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Alpha Keratin 60ku® repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns. Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Delivers touchable hold, fights frizz, and amplifies curl formation
Provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel
Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair
Protects against humidity, heat, and environmental damage
How To Use
Shake well. Turn can upside down and dispense a golf ball–size amount of product into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.
Formulated without: Sulfates, parabens, phthalates, synthetic colors and dyes. Gluten free. Cruelty free. Vegan.
Made in US
Still have questions? Email us at firstname.lastname@example.org