It started when Founder and CEO Stacey Boyd joined Malala Yousafzai on a visit to refugee camps in Kenya and Rwanda. There she met amazing girls with extraordinary stories of overcoming poverty and war and escaping forced marriage to pursue their educations. She realized that the opportunities she and her two daughters are lucky enough to have—access to education and the ability to live life on their own terms—these girls literally had to risk their lives for. In that moment, it became crystal clear that while talent is equally distributed, opportunity is not. It was from that realization that a new kind of retailer was born, one with giving back built into every, single transaction.
Absorb that statistic, and you can begin to understand that once a girl in a developing country hits puberty‒and in some cases even earlier than that‒she is at tremendous risk. The key is education. If a girl is in school during those years, she avoids early marriage and motherhood, and she gets a chance at economic independence.
Her increased earning power improves not only her own life, but the lives of her family and her community. And, when she does become a mother, she is likely to have fewer, healthier, better educated children.
Educating girls breaks the cycle of poverty.