Style. Conscious.
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You Shop. We Donate

Designers Doing Good
Maggie Marilyn

“My childhood in New Zealand was spent in a small coastal town outside by the water. It gave me a huge appreciation for the environment,” says Maggie Hewitt, the founder and creative director of Maggie Marilyn. The line, which is less than two years old, has been getting serious buzz for its modern, playful take on luxury and its forward-thinking business practices. “At college, I started researching fashion’s negative effect on the environment and on the people involved in making it,” says Hewitt. “When I started my line, I couldn’t turn a blind eye. It was a non-negotiable.”

“My childhood in New Zealand was spent in a small coastal town outside by the water. It gave me a huge appreciation for the environment,” says Maggie Hewitt, the founder and creative director of Maggie Marilyn. The line, which is less than two years old, has been getting serious buzz for its modern, playful take on luxury and its forward-thinking business practices. “At college, I started researching fashion’s negative effect on the environment and on the people involved in making it,” says Hewitt. “When I started my line, I couldn’t turn a blind eye. It was a non-negotiable.”

You're The One Dress
Maggie Marilyn
You're The One Dress
$515
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“I never want to run a business where I don't know who is making my fabrics.”
Maggie Hewitt, Founder & Creative Director

Keep It Local

Before the rise of fast fashion in the Eighties, New Zealand’s manufacturing was strong. While much of the work has gone off shore, the country still has amazing artisans and seamstresses. Hewitt makes good use of the talent, doing all her production and fabric sourcing locally. This allows her greater control, helps the local economy, and she can see firsthand that workers are being treated and paid fairly. “I want to build a beautiful and luxurious brand, but luxury means having a brand that is transparent. I need to know everyone who makes everything.”

Before the rise of fast fashion in the Eighties, New Zealand’s manufacturing was strong. While much of the work has gone off shore, the country still has amazing artisans and seamstresses. Hewitt makes good use of the talent, doing all her production and fabric sourcing locally. This allows her greater control, helps the local economy, and she can see firsthand that workers are being treated and paid fairly. “I want to build a beautiful and luxurious brand, but luxury means having a brand that is transparent. I need to know everyone who makes everything.”

Kindness Breeds Kindness Dress
Maggie Marilyn
Kindness Breeds Kindness Dress
$650
The One I've Waited for Skirt
Maggie Marilyn
The One I've Waited for Skirt
$585
Buy

Innovate & Educate

When faced with growth on the scale that Maggie Marilyn has seen, many companies compromise. Hewitt innovates. “I’m of the mindset that anything is possible. You just need to think out of the box.” For ruffles, which she uses often, she has found a zero waste way of pattern cutting. And while she rarely uses synthetics, some designs require them, so she sources polyester made from recycled tires. The company is also committed to educating the consumer about the benefits of slow fashion. Hewitt knows it will take time to change buying habits on a large scale, but she is committed. “Anything worthwhile takes time, but I have big dreams that we can make a big impact with the company."

When faced with growth on the scale that Maggie Marilyn has seen, many companies compromise. Hewitt innovates. “I’m of the mindset that anything is possible. You just need to think out of the box.” For ruffles, which she uses often, she has found a zero waste way of pattern cutting. And while she rarely uses synthetics, some designs require them, so she sources polyester made from recycled tires. The company is also committed to educating the consumer about the benefits of slow fashion. Hewitt knows it will take time to change buying habits on a large scale, but she is committed. “Anything worthwhile takes time, but I have big dreams that we can make a big impact with the company."

“How is the customer to know any better? It's our responsibility to make them understand that they can vote with their wallets.”
Maggie Hewitt, Founder & Creative Director
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