NO KA ‘OI, meaning “the best” in Hawaiian, is a design system inspired by the power of nature and created with Italy’s superior design sensibility. Founder and Creative Director Simona Finelli’s founded NO KA 'OI in 2014 with interests in wellness, art, beauty and contemporary culture. The collections are defined by color block design, an emphasis on construction, eclectic fabrics, and color. NO KA ‘OI presents a new path for bridging the gap between ready-to-wear, activewear & streetwear.
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