Why We Love It
A perfume of spirit-clearing smoke, mystical resins, forbidden spices, and holy woods, this fragrance is deceptively simple. Based on a small collection of gorgeous materials—a rare green frankincense from Oman is the glimmering, woody-airy star, prized for its deeply spiritual aspects and combination of depth and clarity—the magic of the perfume unfolds in the balance between the individual notes, from juniper and black pepper to cardamom and cedar. The push and pull of the elements amplify one another and smolder into a scent that’s ever-unfolding, twisting and turning like a trail of smoke from an ancient encampment along the Silk Road.
Goop Fragrance, a collaboration between Gwyneth Paltrow and star perfumer Douglas Little, takes the concept of niche artisanal perfume to an enchanting new level, with scents that are not just not-bad for you, but that harness the mystical, homeopathic, and Ayurvedic benefits of pure plant essences. The scents themselves—rendered as perfumes and candles—are complex, sophisticated, sexy, and wildly original, composed using the same process used by perfumers hundreds of years ago, before the synthetic chemical industry took over fragrances.
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Launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter, Goop is a lifestyle brand with its roots across six key pillars: Wellness, Travel, Food, Beauty, Style, and Work. Goop has created a new standard in beauty, simply called “clean,” with a luxurious, high-performance skincare line made from organic ingredients, a regimen-based vitamin program, and a gorgeous line of fragrances, crafted from entirely natural and powerful components.
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