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Style. Conscious

Francis Kurkdjian

Perfumer and Co-Founder, Maison Francis Kurkdjian
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My daily ritual includes…
Waking up very early, around 6 in the morning. A blend of professional joy shared with colleagues, fun with close friends, and love once the door is closed. This all together gives a great day!
I am grateful for…
My freedom, independence and receiving so much from life.
I wish more people could feel….
They are part of the same world, the same planet, and there is only one.
My favorite way to give includes….
Giving a bit of my time—time to think about others, time to do things for others. Every Monday when in Paris, I volunteer to distribute lunch and meals for underprivileged people.
If I could walk someone else’s path, it would have to be….
A peacemaker such as Gandhi or Mandela or a scientist to improve people’s life, notably children’s.
My favorite term of endearment is…
Mon amour.
The easiest way to connect with others is….
Dial their phone number and tell them you love them.
The biggest misconception about the beauty business is...
Perfume is not a beauty product. It has nothing to do with nail polish, mascara or lipstick. Perfume is not even a product, as it is invisible once you have sprayed the fragrance on you. I like the fact that it is invisible and yet it gives you incomparable and unsurpassable feelings and emotions. There is nothing like this. Maybe music, but the feeling is not as deep.
When I think sustainability, I imagine….
A life with renewable energies and without petro chemistry.
My golden rule is…
Never think you are satisfied, never think you are done.
My personal passion is…
Dance, music—arts and culture in general!
Maison Francis Kurkdjian
Baccarat Rouge 540 Eau de Parfum 70ml
Olivela price $325
Disaster Relief Provides 56 essential supplies
My biggest truth is…
“No one can pretend he knows the truth. But in my métier, I believe there is one: A great perfume does not smell good, it smells beautiful.”
— Francis Kurkdjian
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