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OLIVELA Q&A
Style. Conscious

Almira Armstrong

Founder, Lumira
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My daily ritual includes …
I start and end the day with my favourite scent. I love Sicilian Citrus in the morning while having breakfast and Arabian Oud in the evening with a glass of red.
I am grateful for...
My health and my family.
Though I often take for granted…

How important it is to exercise! I do try to get to the gym regularly, as it not only makes me feel good, it helps to clear my busy mind as well.
I wish more people could feel...
Empathy. While we're all campaigning for equal rights, we often forget what it must be like to walk in other people’s shoes.
The easiest way to connect with others is...
To have an uninterrupted face-to-face conversation.
My favorite term of endearment is …
Bebe.
The biggest misconception about working in fragrance...
That life is glamorous. We work really, really hard.
When I think sustainability, I imagine …
A world that never stops trying. We have a lot of ground to make up, but the best way to start, is to start. Nothing is ever too hard. There's always a solution. We just have to keep working towards being better.
The intention I set for myself and for my company...
For myself, it's to do work that I will still be proud of in five years time, and for my company, to make products that elevate everyday.
My golden rule is …
Treat others as you would like to be treated.
My personal passion is …
Creating fragrance.
Lumira
Sicilian Citrus Candle 10.6oz
$65
Olivela price $65
Provides 1 Day of School
My favorite way to give includes...
“Giving my time. We often feel like gifts need to be 'things,' but sharing your time with friends, family and even strangers is so rewarding.”
— Almira Armstrong
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