Our favorite month of the year is here and we’ve got the fun-loving trends that are hitting the runways (and street scene!), plus the inside scoop from your fave designers.
NEW DAY, NEW WAY is dedicated to new beginnings and the beauty of change. The attitude is courageous and unconventional. It‘s about a new interpretation. About courage and future thinking. It‘s about the beauty of staying curious about what‘s to come. In your mind and in your heart. Because every new day offers the opportunity for a new way.
I am convinced that we all have an untamable female free spirit. In a perfect balance between nativeness and sophistication, we really only want one thing: to be understood – without saying a word. My collections are dressed answers to this longing. We feminize contemporary wardrobe thinking and our goal is to ignite women to tell their own story.
That one dress ! The one that magically communicates your inner radiance. And just like that, everything is said.
Our goal is to design each piece as a favorite and to use styling to combine the collections of the many different seasons over and over again. This is how we keep breathing new life into the timelessness of our favorite pieces.
Furthermore, we will definitely continue to focus on digital content in the future. Bringing the inspiration of our collections as close as possible to our end customers is very close to our hearts. And one more thing we can reveal: It will be sparkly. It will be fun. But that's all we can say for now!
“Our fashion muses are all of these incredible women out there. She is fierce, courageous and inspires with a unique combination of authenticity & sophistication. Her joie de vivre is infectious.”
Fun-loving looks are flooding the Fashion Week streets with explosions of color & prints, unexpected silhouettes and high-spirited trends that are unapologetically everything.
We expect a lot of positivity, manifested in bright and joyous colors and shine.
We are always inspired by Old Hollywood, and Bette Davis in “Now, Voyager” was especially important for us this season — she emerges from some troubles into a confident and powerful woman, symbolized by her butterfly finery, as we see our customers emerging from everything going on.
We have two, sexy mysterious metallics and white gowns that stand out in a room.
Mix special pieces into your everyday wardrobe — a satin skirt, a chandelier earring, a jeweled sandal — make those choices instead of the boring ones!
“The most important thing to us is that our clients feel beautiful — and that means powerful and comfortable; it’s a trifecta.”