One word: Potency. If you want healthy, radiant (and age-defying!) skin, a facial serum is a must. Packed with a high concentration of powerful active ingredients, these magical elixirs deliver goodness deep into the top layer of the skin, making it an invaluable base before you moisturize. There’s a serum for nearly every skin concern including wrinkles, acne, redness & more, so pick what applies for you, and bask in the healthful benefits you’ll be delivering to your skin.